CHALLENGE PROFILE

DIGITAL TRANSFORMATION: STRATEGIES AND SUSTAINABILITY

Higher education institution

Carl von Ossietzky University of Oldenburg, Germany

Department

Department of Business Administration, Economics and Law

Academic team

Prof Dr Joern Hoppmann
Swantja Freund
Dr Josua Oll

The challenge-based module ‘Digital Transformation: Strategies and Sustainability’ is offered at the University of Oldenburg in collaboration with the challenge provider EWE, one of the largest utility companies in Germany. Together with several company representatives and academic staff, the students learn how to develop and validate digital business ideas and how to integrate sustainability criteria into the ideation and business modelling process.
The main learning objectives are for the students to:

    • know basic definitions, trends and application areas of digitalisation
    • be able to assess the economic effects of digitalisation
    • understand corporate strategies and business models in the context of digital transformation
    • know how companies should design processes and structures to promote digitalisation in organisations
    • have an overview of social, legal and ethical aspects of digitalisation
    • assess the environmental impact of digitalisation
    • evaluate digital products, services and business models using ethical and sustainable guidelines
    • independently develop proposals for the integration of ethical, social and ecological criteria in digitalisation projects and processes

Students

Business Solutions

Business partner

Sustainability dimensions covered
  • Environmental sustainability – 100%
  • SOCIAL SUSTAINABILITY – 100%
  • ECONOMIC SUSTAINABILITY – 100%
“EWE has a strong focus on sustainable markets and is always looking for new and creative approaches for promising business models. Thus, the thematic focus of the cooperation with the university has been an excellent fit for the strategic direction of the company. The exchange with the university and students is aimed at supporting the internal start-up teams in reviewing early-stage business ideas with lean approaches and creative ideas of the students and open new perspectives.”

Prof Dr Irina Tiemann, Senior Business Analyst at EWE and company representative in the challenge ‘Digital Transformation: Strategies and Sustainability’

For more information

University of Oldenburg – Digital Transformation: Strategies and Sustainability

Contact

Prof Dr Irina Tiemann, irina.tiemann@ewe.de
Dr Karsten Hurrelmann, karsten.hurrelmann@uni-oldenburg.de
Prof Dr Jörn Hoppmann, joern.hoppmann@uol.de

TOGETHER, LET'S HARNESS THE POWER OF COLLABORATIVE ENTREPRENEURSHIP TO SOLVE SUSTAINABILITY CHALLENGES.

Get in touch if you have questions or comments. We're happy to hear from you.

powered by ScaleUp4Sustainability
Carl von Ossietzky University of Oldenburg
Department of Business Administration, Economics and Law
Adj. Prof. Innovation Management and Sustainability
Ammerländer Heerstr. 114-118, 26129 Oldenburg, Germany

Legal notice and data protection

The platform was created as part of the ScaleUp4Sustainability project. ScaleUp4Sustainability (Project Reference: 601150-EPP-1-2018-1-DE-EPPKA2-KA) is funded by the Erasmus+/Knowledge Alliance Programme of the European Union.