You will be responsible for representing your company in academia, both to university staff and students. Acting as intermediary between your company management and the university, you engage in managing and maintaining the challenge process, ensuring smooth collaboration and communicating expectations on both sides.
Given the co-creational nature of challenges, you work side-by-side with students to develop a solution to your business problem. As you do so, you provide the students with expert knowledge linked to your specific field and give input on company- and industry-related topics. Besides engaging in direct discussion, you might also provide supplementary data and methodological insights, if useful for advancing the challenge process.
As the students get to know the business problem you are facing and begin to develop new ideas, it will be important to provide them with support and the right tools along the way. Sharing your experience and giving insights into project management and planning, proper time management and delegation as well as communication and negotiation will provide them with necessary guidance and help to boost their motivation for solving the challenge.
Jury member and assessor
At the end of the challenge, it will be your task to evaluate the student ideas and solutions and check their potential for implementation at your company. Usually, this takes place in the form of a final pitch event. Here, the academic staff will ensure that all materials and systems necessary for you to fulfil your role as jury member are provided.